03 February 2007
TAA Conference in Buffalo, June 22-23
In some ways, having this opportunity to reach out to the authoring community represents a longer reach than usual, in that most indexers ply their trade among the publishers themselves, who manage the book production but don't do any of the writing. Although any business benefits I receive from these talks won't be as lucrative as the others -- convincing one author to hire me for the job isn't as valuable as convincing one publisher to hire me for several jobs -- the advocacy benefits are likely bigger but unknown. I often think that the indexing process is hidden from authors, despite their desire to see quality indexes appended to their work.
If the indexing industry is going to grow, it won't be because the indexers have advocated for themselves. No, indexers will be prominent only when others -- like writers -- advocate for them and their products.
Labels: business of indexing